Categories Industries Marketing

What Is Meta Business Suite and How Does It Work in 2025?

Introduction Meta Business Suite is a comprehensive platform developed by Meta that enables businesses to manage their Facebook and Instagram accounts from one convenient location. Instead of juggling between separate apps, users can create posts, respond to messages, run ads, and analyze performance through a single, unified dashboard.…

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Categories Creatives Industries

How Gen Z Is Using LinkedIn Differently Than Millennials

Introduction The manner in which professionals use LinkedIn evolves in accordance with the work environment.  Although LinkedIn has traditionally been associated with professional networking and well-crafted resumes, Gen Z, or people born around between 1997 and 2012, is utilizing it in a different way than millennials. A change…

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Categories Industries Marketing

Is Threads Replacing Twitter as a Microblogging Platform?

Introduction In 2025, the social media landscape is evolving rapidly, and Threads Meta’s alternative to Twitter (now X) is drawing significant attention. As Twitter undergoes major changes under new management, both users and brands are exploring other platforms. With its user-friendly interface, seamless Instagram integration, and rising engagement,…

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Categories Industries Writing

Copywriting Tips for Writing Better Social Media Ads

Introduction In the rapidly evolving landscape of social media, where users scroll quickly, it is crucial to capture attention promptly. Whether you are a small business proprietor, a marketer, or a freelance copywriter, mastering effective copywriting techniques for social media advertisements can significantly enhance the success of your…

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